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Getting Started in B2B Ecommerce – Why Consumer Solutions Don't Fit
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There's no denying the revolution that's occurred in ecommerce over the last decade. From being a novel approach that lost the likes of Amazon millions each year, it's now firmly in the mainstream and threatening the very existence of many offline retail verticals. However, this superheated expansion has been largely in the consumer arena, with B2B ecommerce lagging behind in many respects. Why is this?

 

The Differences Between B2C and B2B

In B2C, a huge consideration is in making the shopping process as easy as possible. Consumer purchases are often low in value, and can...

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